Behind the Cloud by Marc Benioff
  • Title: Behind the Cloud
  • Subtitle: The Untold Story of How Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
  • Author(s): Marc Benioff, Carlye Adler
  • Publisher: John Wiley & Sons
  • Year: 2009-10-29
  • ISBN-10: 047053592X
  • ISBN-13: 9780470535929


“Behind the Cloud: The Untold Story of How Went from Idea to Billion-Dollar Company and Revolutionized an Industry” by Marc Benioff is a gripping and inspiring account of the journey behind the creation and growth of As the founder and CEO of Salesforce, Benioff provides a firsthand and candid perspective on the challenges, strategies, and decisions that led to the company’s meteoric rise from a startup to a billion-dollar industry leader. Through a combination of personal anecdotes, business insights, and management principles, the book offers valuable lessons for aspiring entrepreneurs and business leaders looking to navigate the ever-changing landscape of technology and innovation.

The book takes readers on a captivating ride, covering the inception of, the trials faced during its early days, and the strategies that allowed the company to disrupt and revolutionize the industry. Benioff’s emphasis on the importance of a strong company culture, customer-centricity, and innovation sets the stage for how transformed the business world by redefining customer relationship management (CRM) software. “Behind the Cloud” is a compelling and informative read that not only sheds light on the history of but also imparts valuable business lessons and insights into building a successful, socially conscious, and customer-focused organization.

Book Review

“Behind the Cloud: The Untold Story of How Went from Idea to Billion-Dollar Company and Revolutionized an Industry” by Marc Benioff is an engaging and insightful book that offers readers an intimate look into the journey of one of the most influential companies in the technology world. As the co-founder and CEO of Salesforce, Benioff provides a candid and authentic account of the challenges, triumphs, and strategic decisions that shaped the growth and success of the company. The book not only serves as a fascinating memoir of Salesforce’s evolution but also offers valuable business lessons and management principles for entrepreneurs and leaders.

One of the book’s standout qualities is Benioff’s commitment to building a strong company culture and placing the customer at the center of everything. He emphasizes the significance of creating a workplace that fosters innovation, creativity, and employee empowerment, which, in turn, drives customer satisfaction and loyalty. Benioff’s relentless pursuit of excellence and his passion for giving back to the community through Salesforce’s 1-1-1 model (donating 1% of the company’s equity, time, and products to charitable causes) sets an inspiring example for socially conscious entrepreneurship.

Moreover, “Behind the Cloud” showcases the power of disruptive thinking and seizing opportunities in a rapidly changing technology landscape. Benioff’s vision to revolutionize customer relationship management (CRM) software led to the creation of, challenging traditional software models and redefining the industry. His ability to pivot, adapt, and stay ahead of the competition is evident throughout the book and serves as an invaluable lesson for entrepreneurs navigating the world of tech startups.

In conclusion, “Behind the Cloud” is a must-read for anyone interested in entrepreneurship, technology, and business leadership. Marc Benioff’s candid storytelling, combined with the wealth of business insights and management principles, make this book a captivating and informative journey. The book not only provides a fascinating behind-the-scenes account of Salesforce’s growth but also imparts valuable lessons on creating a purpose-driven organization, fostering innovation, and making a positive impact on the world. “Behind the Cloud” is an inspiring testament to the power of vision, persistence, and customer-centricity, making it a compelling read for entrepreneurs, business leaders, and technology enthusiasts alike.

Word Count: 359

Target Audience

The book “Behind the Cloud: The Untold Story of How Went from Idea to Billion-Dollar Company and Revolutionized an Industry” by Marc Benioff is primarily targeted at a diverse audience with interests in entrepreneurship, technology, business leadership, and innovation. The book’s content makes it particularly appealing and recommended reading for the following audiences:

  • Entrepreneurs and Aspiring Founders “Behind the Cloud” offers valuable insights and firsthand experiences from Marc Benioff’s journey in building from a startup to a global powerhouse. Aspiring entrepreneurs can learn from Benioff’s successes, failures, and strategic decisions, gaining valuable lessons on how to navigate the challenges of creating and growing a disruptive company.

  • Business Leaders and Managers For business leaders and managers, the book provides a window into the mindset and leadership approach of a successful CEO. Marc Benioff’s emphasis on creating a strong company culture, customer-centricity, and giving back to the community offers valuable principles for leaders seeking to drive innovation, engage employees, and build a purpose-driven organization.

  • Technology Enthusiasts Technology enthusiasts will find “Behind the Cloud” to be an engaging and inspiring read, as it offers a unique perspective on how disrupted the traditional CRM industry and revolutionized cloud computing. The book provides an inside look at the evolution of software-as-a-service (SaaS) and its impact on the tech world.

  • Business Students and Academics Students studying entrepreneurship, business strategy, and management will find “Behind the Cloud” to be a valuable case study in business success. The book presents a real-world example of how a startup can navigate the challenges of the market, create a competitive advantage, and scale into a billion-dollar company.

The book is recommended reading because it offers a candid and intimate account of the founding and growth of from the perspective of its visionary leader, Marc Benioff. The book is not only a fascinating memoir of a groundbreaking company but also a source of valuable business insights and leadership principles. Entrepreneurs can learn from Benioff’s entrepreneurial journey, gaining inspiration and practical advice on how to create a successful startup. Business leaders and managers can benefit from the book’s focus on building a purpose-driven and customer-centric organization. Additionally, “Behind the Cloud” provides an inside look at the world of technology and innovation, making it a compelling read for technology enthusiasts and business students alike. Overall, the book serves as a source of inspiration and valuable lessons from the journey of, making it recommended reading for a broad range of audiences interested in entrepreneurship, business, and technology.