Judgment in Managerial Decision Making by Max H. Bazerman
  • Title: Judgment in Managerial Decision Making
  • Subtitle: None
  • Author(s): Max H. Bazerman, Don A. Moore
  • Publisher: Wiley Global Education
  • Year: 2012-09-25
  • ISBN-10: 111847595X
  • ISBN-13: 9781118475959


“Judgment in Managerial Decision Making” by Max H. Bazerman is a thought-provoking and informative book that explores the complexities of decision-making in a managerial context. Bazerman, a renowned scholar in the field of behavioral economics and negotiation, delves into the common biases and pitfalls that often cloud our judgment and hinder effective decision-making.

The book presents a comprehensive framework for understanding how managers can improve their decision-making abilities and overcome the inherent biases that can lead to flawed choices. Bazerman explains various psychological phenomena, such as framing, anchoring, and overconfidence, that influence decision-making and provides valuable insights on how to recognize and mitigate these biases. Through numerous real-world examples and case studies, the author highlights the importance of considering long-term consequences, ethical implications, and alternative perspectives when making decisions. “Judgment in Managerial Decision Making” offers managers a wealth of practical tools and strategies that can help them make more rational and informed choices, ultimately leading to better outcomes for their organizations.

Book Review

In his widely acclaimed book “Judgment in Managerial Decision Making,” Max H. Bazerman skillfully explores the fascinating world of decision-making in a managerial context. With profound insights and a rich array of examples, Bazerman helps readers understand the cognitive biases and behavioral factors that influence our judgment, often leading to suboptimal decisions.

The book begins by introducing readers to the concept of bounded rationality, the notion that decision-makers face limitations in processing information and considering all possible alternatives. Through engaging narratives, Bazerman discusses how our innate biases can cloud our judgment, such as the tendency to anchor on initial information or to make decisions based on framing effects.

One of the compelling examples that Bazerman presents is the Challenger space shuttle disaster. He illustrates how NASA officials overlooked crucial information about the risks associated with the O-rings in the cold weather, due to the pressures to launch the shuttle. This example vividly demonstrates the dangers of groupthink and illustrates how the desire for consensus can overshadow critical thinking in managerial decision-making.

Bazerman also delves into the importance of understanding the role of emotions in decision-making. He elucidates how our emotional state can influence our judgment, leading to irrational choices. Through narratives like the infamous “Dotcom Bubble,” he reveals how the excitement and optimism surrounding the internet industry in the late 1990s caused investors to overlook fundamental business principles, ultimately resulting in the collapse of many dotcom companies.

One of the strengths of Bazerman’s book is his ability to provide practical tools for improving decision-making. He introduces decision analysis as a framework for organizing information and systematically evaluating alternatives. Additionally, Bazerman emphasizes the significance of considering both short-term and long-term consequences, highlighting the importance of ethical decision-making and the potential for future regret.

Overall, “Judgment in Managerial Decision Making” delivers a compelling and thought-provoking examination of the intricacies of decision-making in a managerial context. Bazerman’s use of real-world examples, combined with his deep understanding of behavioral economics, makes this book an invaluable resource for both students and practitioners. By shedding light on the biases and pitfalls that often plague our decision-making processes, Bazerman equips readers with the knowledge and tools needed to enhance their rational thinking and make better choices as managers.

Word Count: 371

Target Audience

The book “Judgment in Managerial Decision Making” by Max H. Bazerman is targeted at a diverse audience interested in the field of management, decision-making, and behavioral economics. It is recommended reading for the following audiences:

  • Managers and Executives The book provides valuable insights into the cognitive biases and behavioral factors that influence decision-making. It offers practical strategies and tools to improve rational decision-making and helps managers understand the potential pitfalls that can hinder effective choices in the workplace.

  • Students and Researchers “Judgment in Managerial Decision Making” is an excellent resource for students studying business, management, or behavioral economics. It provides a comprehensive framework for understanding decision-making processes and offers numerous real-world examples and case studies that can enhance their understanding and application of the concepts.

  • Behavioral Economists and Psychologists The book offers a deep dive into the intersection of economics, psychology, and decision-making. It presents a range of psychological phenomena and biases that impact judgment and decision-making, making it valuable reading for scholars and researchers in the field of behavioral economics.

  • Professionals in Related Fields The insights and strategies presented in the book can be relevant to professionals in fields such as marketing, finance, and consulting, where effective decision-making is crucial. By understanding the biases and cognitive processes that influence choices, professionals can make more informed and strategic decisions in their respective fields.

In conclusion, “Judgment in Managerial Decision Making” is recommended reading as it provides a comprehensive and practical guide to understanding the complexities of decision-making in a managerial context. It offers valuable insights, practical tools, and real-world examples that are relevant to a wide range of audiences, making it an indispensable resource for anyone interested in improving their decision-making abilities.