Power Schmoozing by Terri Mandell
  • Title: Power Schmoozing
  • Subtitle: The New Etiquette for Social and Business Success
  • Author(s): Terri Mandell
  • Publisher: McGraw Hill Professional
  • Year: 1996
  • ISBN-10: 0070398879
  • ISBN-13: 9780070398870


“Power Schmoozing: The New Etiquette for Social and Business Success” by Terri Mandell is a comprehensive guide to mastering the art of networking and building strong relationships for both social and business purposes. In this book, Mandell offers practical tips, techniques, and strategies to help readers enhance their networking skills, develop meaningful connections, and achieve success in their personal and professional lives. The author emphasizes the importance of genuine and authentic interactions, providing readers with valuable insights into the power of networking and how it can open doors to new opportunities and collaborations.

The first part of the book focuses on the fundamentals of schmoozing, including how to approach networking events, initiate conversations, and make a positive and lasting impression. Mandell highlights the significance of active listening, empathy, and reciprocity in building rapport with others. She shares numerous real-life examples and anecdotes that demonstrate the impact of effective schmoozing in various contexts. The second part of the book delves into the world of business schmoozing, offering advice on how to network professionally, nurture relationships with clients and colleagues, and leverage social events for business growth. Mandell addresses common networking challenges, such as overcoming shyness, dealing with rejection, and navigating different cultural and social settings. Overall, “Power Schmoozing” is a valuable resource for individuals seeking to enhance their social and professional networks, establish meaningful connections, and advance their personal and career goals through effective relationship-building strategies.

Book Review

“Power Schmoozing: The New Etiquette for Social and Business Success” by Terri Mandell is a practical and insightful guide that demystifies the art of networking and relationship-building. Mandell’s approach goes beyond traditional networking techniques and focuses on genuine connections based on empathy, active listening, and authenticity. The book is filled with valuable advice, real-life examples, and actionable tips to help readers navigate social and business situations with confidence.

One of the strengths of “Power Schmoozing” is Mandell’s emphasis on the importance of active listening. She highlights how truly engaging with others and showing genuine interest in their experiences can lead to meaningful connections. For instance, Mandell shares the story of a young entrepreneur who attended a networking event and made a strong impression on a potential investor by actively listening to his concerns and demonstrating a sincere desire to understand his business needs. This example illustrates how the art of schmoozing is not just about self-promotion but about building rapport and finding common ground with others.

Another key aspect of the book is Mandell’s advice on navigating different social and cultural settings. She provides practical tips for adapting to various networking situations, whether it’s a formal business event or a casual social gathering. Mandell shares anecdotes of individuals who successfully connected with people from different backgrounds by respecting their cultural norms and expressing genuine curiosity about their traditions and values. By doing so, these individuals were able to foster trust and establish long-lasting relationships.

Furthermore, “Power Schmoozing” offers valuable insights into building a strong personal brand through networking. Mandell emphasizes the importance of being authentic and staying true to one’s values and passions. She shares stories of individuals who were able to attract like-minded people and opportunities by showcasing their true selves rather than trying to fit into a mold that didn’t align with their personalities.

Overall, “Power Schmoozing” is a must-read for anyone seeking to enhance their networking skills and build meaningful connections. The book is filled with practical tips, real-life examples, and inspiring success stories that demonstrate the power of genuine and authentic relationship-building. Whether you’re a seasoned business professional or someone looking to expand your social circle, this book offers valuable insights and strategies to navigate the world of networking with confidence and achieve success in both your personal and professional life.

Word Count: 385

Target Audience

“Power Schmoozing: The New Etiquette for Social and Business Success” by Terri Mandell is targeted at individuals seeking to improve their networking and relationship-building skills, both in professional and social settings. The book is recommended reading for the following reasons:

  • Business Professionals and Entrepreneurs For business leaders and entrepreneurs, networking is an essential skill for success. “Power Schmoozing” provides practical and actionable tips on how to navigate various networking situations, build genuine connections, and leverage those relationships to achieve business goals. Whether attending industry events or engaging with potential clients and partners, this book equips business professionals with the tools they need to make a lasting impression and foster meaningful relationships.

  • Introverts and Shy Individuals Networking can be intimidating, especially for introverts or those who may feel shy in social settings. “Power Schmoozing” offers valuable insights on how to overcome social anxiety and approach networking with confidence. By focusing on the importance of active listening, empathy, and authentic communication, the book provides a framework for introverts to feel more at ease when engaging with others and building connections.

  • College Students and Recent Graduates As young professionals entering the workforce, college students and recent graduates can benefit from learning effective networking skills early on in their careers. “Power Schmoozing” provides a guide for young professionals to establish a strong personal brand, make meaningful connections with mentors and industry peers, and open doors to potential job opportunities.

  • Anyone Looking to Enhance Social Skills “Power Schmoozing” is recommended for anyone interested in improving their social skills and building meaningful relationships. Whether in personal or professional settings, the book’s emphasis on authenticity, active listening, and adaptability is relevant for individuals seeking to create connections that go beyond surface-level interactions.

In conclusion, “Power Schmoozing: The New Etiquette for Social and Business Success” is a valuable resource for a diverse audience looking to improve their networking and relationship-building abilities. With practical advice, real-life examples, and a focus on authenticity and empathy, Terri Mandell’s book offers valuable insights for anyone seeking to navigate social and business situations with confidence and build genuine connections that can lead to personal and professional success.