Revolutionary Wealth by Alvin Toffler
  • Title: Revolutionary Wealth
  • Subtitle: None
  • Author(s): Alvin Toffler, Heidi Toffler
  • Publisher: Knopf
  • Year: 2006-04-25
  • ISBN-10: 0307265552
  • ISBN-13: 9780307265555


“Revolutionary Wealth” by Alvin Toffler is a thought-provoking exploration of the rapid changes and disruptions brought about by the digital age and the information revolution. Building upon his previous work in “Future Shock,” Toffler delves into the economic, social, and technological transformations that have reshaped the global landscape. The book argues that the world is undergoing a profound shift from an industrial society to a knowledge-based economy, leading to new opportunities and challenges for individuals, businesses, and nations. Toffler discusses the rise of new industries, the power of information and technology, and the emergence of a new economic order characterized by constant change and uncertainty.

In “Revolutionary Wealth,” Toffler identifies the “prosumer” phenomenon, where individuals increasingly produce and consume their own goods and services, blurring the lines between traditional producers and consumers. He explores how the rise of the internet, social media, and digital platforms has empowered individuals to create, share, and collaborate on an unprecedented scale, disrupting traditional business models and transforming the way value is created and distributed. The book also delves into the concept of “anticipatory democracy,” where citizens demand a voice in shaping the future by actively participating in decision-making and influencing policy through social movements and activism. Through insightful analysis and compelling examples, Toffler challenges readers to adapt to the accelerating pace of change, embrace innovation, and navigate the complexities of the modern world.

Book Review

“Revolutionary Wealth” by Alvin Toffler is a groundbreaking exploration of the profound changes brought about by the digital revolution and the emergence of a knowledge-based economy. Toffler builds on his earlier work, “Future Shock,” and delves deeper into the economic, social, and technological transformations shaping the modern world. Through a comprehensive analysis and thought-provoking insights, Toffler paints a vivid picture of the unprecedented challenges and opportunities presented by the information age.

One of the central themes of the book is the concept of the “prosumer,” a term coined by Toffler to describe individuals who are both producers and consumers of goods and services. He argues that the rise of the internet and digital technology has empowered individuals to create and share their own content, bypassing traditional gatekeepers and intermediaries. Toffler writes, “Today the line between producer and consumer has blurred to the point of vanishing, creating new ways for people to work together, combining their skills, resources, and aspirations” (Toffler, 2006, p. 15). He illustrates this phenomenon through examples of user-generated content on platforms like YouTube, where individuals become creators of entertainment and information, challenging traditional media outlets.

Toffler also emphasizes the role of information and technology in driving economic growth and wealth creation. He describes how access to information has become a key determinant of success in the new economy, stating, “In the knowledge economy, wealth is created directly from information. In the information economy, the new industrialists process information, creating a product out of it” (Toffler, 2006, p. 56). He cites the rapid expansion of industries like software development, data analytics, and digital marketing as evidence of the increasing importance of information-based activities in the global economy.

Another crucial concept in “Revolutionary Wealth” is the idea of “anticipatory democracy.” Toffler argues that in an age of rapid change and uncertainty, citizens must actively engage in shaping the future by anticipating and influencing developments. He writes, “An anticipatory democracy operates by placing new options before the electorate. It presents people with choices they didn’t know they had” (Toffler, 2006, p. 228). Toffler suggests that citizens should play an active role in shaping policies and decisions through various forms of civic engagement and social movements. He believes that the power of digital communication and social media can enable collective action and amplify the voices of ordinary people, leading to more participatory and inclusive governance.

In conclusion, “Revolutionary Wealth” is a highly recommended book for anyone interested in understanding the profound impact of the digital revolution on our society, economy, and governance. Alvin Toffler’s insightful analysis and thought-provoking ideas challenge readers to embrace change, adapt to the fast-paced world of the knowledge economy, and actively participate in shaping the future. The book provides valuable insights into the dynamics of the information age and encourages individuals, entrepreneurs, and policymakers to envision innovative solutions that can lead to a more equitable and sustainable world.

Word Count: 481

Target Audience

“Revolutionary Wealth” by Alvin Toffler is targeted at a diverse audience, making it a recommended read for various groups of individuals:

  • Futurists and Social Thinkers This book is a must-read for futurists, social thinkers, and scholars interested in understanding the dynamics of the information age and the impact of the digital revolution on society, economy, and governance. Toffler’s insightful analysis and thought-provoking ideas challenge conventional thinking and offer a compelling vision of the future. His concepts of the “prosumer,” the knowledge economy, and anticipatory democracy push readers to reevaluate their assumptions about the role of technology in shaping human behavior and societal structures.

  • Business Leaders and Innovators Business leaders and entrepreneurs seeking to navigate the rapidly changing business landscape will find “Revolutionary Wealth” invaluable. Toffler’s exploration of the rise of the knowledge economy and the increasing importance of information-based activities offers practical insights for adapting business strategies and embracing technological advancements. The book highlights the significance of information and knowledge as drivers of economic growth, urging leaders to leverage these assets to stay competitive and foster innovation within their organizations.

  • Policy Makers and Civic Activists Policymakers and civic activists looking to promote participatory governance and anticipate societal challenges will benefit from Toffler’s concept of “anticipatory democracy.” His vision of empowered citizens actively shaping the future through engagement and collective action can inspire leaders to embrace more inclusive and democratic decision-making processes. The book also provides a compelling case for harnessing digital communication and social media platforms to amplify voices and mobilize social movements, leading to more effective and responsive governance.

In conclusion, “Revolutionary Wealth” is recommended reading for a broad audience that includes futurists, business leaders, scholars, policymakers, and civic activists. Alvin Toffler’s visionary exploration of the digital revolution and its impact on society provides valuable insights, challenges conventional thinking, and offers practical guidance for adapting to the knowledge economy. The book encourages readers to actively engage in shaping the future, promoting more inclusive and anticipatory approaches to governance and decision-making. For anyone seeking a comprehensive understanding of the transformative forces at play in the modern world, “Revolutionary Wealth” is an essential and thought-provoking read.