Return to the Little Kingdom by Michael Moritz
  • Title: Return to the Little Kingdom
  • Subtitle: Steve Jobs, the Creation of Apple, and how it Changed the World
  • Author(s): Michael Moritz
  • Publisher: Overlook Press
  • Year: 2009
  • ISBN-10: 0715638882
  • ISBN-13: 9780715638880


“Return to the Little Kingdom: How Apple and Steve Jobs Changed the World” by Michael Moritz is a captivating and insightful account of the rise of Apple Inc. and its co-founder, Steve Jobs. Moritz takes readers on a journey through the early days of Apple, from its humble beginnings in a Silicon Valley garage to its transformation into one of the most influential and innovative technology companies in the world. The book offers a rich and detailed narrative of the company’s history, shedding light on the key moments, challenges, and triumphs that shaped Apple’s trajectory.

Moritz’s book is a must-read for technology enthusiasts, Apple aficionados, and anyone interested in the history of the tech industry. The author provides a comprehensive and intimate portrayal of Steve Jobs, portraying him as a visionary, mercurial leader who played a pivotal role in the company’s success and the technology revolution. The book is filled with fascinating anecdotes and behind-the-scenes stories, giving readers a glimpse into the creative and sometimes tumultuous world of Apple. Additionally, “Return to the Little Kingdom” highlights the significance of Steve Jobs’ unconventional leadership style and his relentless pursuit of perfection in creating products that revolutionized the way we live and work. Overall, the book offers a compelling narrative of Apple’s evolution and Steve Jobs’ indelible impact on the world of technology, making it a recommended read for anyone curious about the iconic company and its enigmatic co-founder.

Book Review

“Return to the Little Kingdom: How Apple and Steve Jobs Changed the World” by Michael Moritz is a masterfully crafted and engaging account of the birth and evolution of one of the most iconic technology companies in history - Apple Inc. The book provides a deep and insightful exploration of the company’s founding, its tumultuous early years, and the pivotal role played by its visionary co-founder, Steve Jobs.

Moritz sets the stage by taking us back to the early 1970s, where the seeds of Apple were sown in a small garage in Los Altos, California. He vividly portrays the dynamic duo of Steve Jobs and Steve Wozniak, two young and ambitious entrepreneurs with a shared passion for technology and innovation. Moritz delves into the creation of the first Apple computer, the Apple I, and its immediate success in the market. He writes, “The Apple I was a simple wooden board on which the bare essentials of a computer were mounted. It had no screen, no keyboard, no storage, no software, and no power supply, just a circuit board with a microprocessor, a little memory, and some components to provide input/output connections.” This simple yet groundbreaking product marked the beginning of Apple’s journey into the world of personal computing.

One of the key strengths of Moritz’s book is his ability to humanize the characters behind the Apple story. He presents Steve Jobs as a complex and enigmatic figure, with all his flaws and eccentricities. Moritz sheds light on Jobs’ legendary charisma and his relentless pursuit of perfection, which often led to clashes with his colleagues. He writes, “Jobs’ style of management…in time turned Apple into a place that could be spectacularly successful one moment and then quite dysfunctional the next.” The book highlights the duality of Jobs’ personality, the visionary genius capable of driving innovation, and the uncompromising and at times ruthless leader. This portrayal provides readers with a deeper understanding of the man behind the iconic brand.

As the narrative progresses, Moritz paints a vivid picture of the challenges and obstacles Apple faced as it navigated through the competitive tech landscape. From power struggles within the company to the famous “Macintosh vs. Lisa” rivalry, the book delves into the internal tensions that shaped Apple’s growth. The author also discusses Apple’s marketing and branding strategies, which played a significant role in building the company’s reputation. He writes, “The Apple II was what helped to turn Apple into the company it became: a very successful business computer supplier with a respected brand.” This emphasis on branding and product positioning illustrates the importance of marketing in Apple’s journey to becoming a global powerhouse.

In conclusion, “Return to the Little Kingdom” is a comprehensive and compelling exploration of Apple’s formative years and the indelible influence of Steve Jobs on the company’s trajectory. Moritz’s meticulous research and intimate storytelling make this book a must-read for technology enthusiasts, business leaders, and anyone intrigued by the captivating story of Apple’s rise to prominence. The book is an inspiring and thought-provoking account of innovation, ambition, and the power of transformative ideas that have left an indelible mark on the world.

Word Count: 522

Target Audience

“Return to the Little Kingdom: How Apple and Steve Jobs Changed the World” by Michael Moritz is targeted at a diverse audience of individuals interested in technology, entrepreneurship, business history, and the lives of iconic visionaries. The book is recommended reading for the following audiences:

  • Technology Enthusiasts For those fascinated by the evolution of the tech industry and the birth of revolutionary products, “Return to the Little Kingdom” offers a detailed and captivating account of Apple’s early days. From the creation of the first Apple computer in a garage to the development of groundbreaking products like the Macintosh, the book provides a behind-the-scenes look at the technological innovations that shaped the modern world.

  • Business Leaders and Entrepreneurs The book offers valuable insights and lessons for business leaders and entrepreneurs. Steve Jobs’ journey and his management style provide valuable lessons on leadership, innovation, and the dynamics of building a successful company. The book showcases the challenges and strategies Apple employed to stay competitive in a rapidly evolving market, making it a valuable resource for aspiring and established business leaders alike.

  • History and Technology Scholars “Return to the Little Kingdom” is a recommended read for scholars and researchers interested in the history of technology and the impact of visionary leaders on the tech industry. The book presents a meticulously researched and well-documented account of Apple’s early years, including the interpersonal dynamics and key decisions that shaped the company’s trajectory.

  • Apple Enthusiasts and Employees Fans of Apple products and the company’s iconic brand will find the book to be a compelling exploration of the company’s formative years. “Return to the Little Kingdom” provides an intimate portrayal of Steve Jobs and the people behind the company, making it an engrossing read for those interested in the inner workings of Apple.

In conclusion, “Return to the Little Kingdom” is recommended reading for a broad audience interested in technology, entrepreneurship, business history, and the story of Apple’s rise to prominence. Michael Moritz’s engaging narrative and in-depth research offer readers a comprehensive understanding of how Apple and Steve Jobs forever changed the world of technology and business. Whether you are a technology enthusiast, an aspiring entrepreneur, a history scholar, or an Apple fan, this book provides a fascinating journey into the early days of one of the most influential companies in modern history.