Guise refers to an external appearance or manner that conceals the true nature of something or someone.


US English

UK English

Part of Speech

Guise is a noun.


Appearance, façade, mask, pretense, cover.


Reality, truth, authenticity, genuineness, honesty.

Word Forms

Part of Speech Words
Noun guises, guise
Verb None
Adjective None
Adverb None

Example Sentences

  • He adopted the guise of a friendly neighbor in order to spy on his target.

  • The company’s new product launch was presented under the guise of a charity event.

  • The politician’s promises were just a guise to win votes and gain power.

  • The thief attempted to escape under the guise of a maintenance worker.


The word “guise” is often used to describe a deceptive or misleading appearance or presentation. It can be used to refer to the way something is presented or portrayed in order to conceal its true nature or purpose. For example, a person might adopt a certain guise or persona in order to hide their true intentions, or a company might use a certain guise or marketing strategy to make their product seem more appealing than it really is.

The word “guise” has its origins in the Old French word “guise,” which meant fashion or manner. It can be used to describe a wide range of external appearances or presentations, from clothing and makeup to behavior and speech.

There are several variations of the word “guise” that have slightly different meanings or connotations. For example, the adjective “guised” can be used to describe something that is disguised or concealed, while the verb “guise” can be used to describe the act of disguising or concealing something.

It’s worth noting that the word “guise” is often used in a negative context, as it is associated with deception and trickery. However, it can also be used in a neutral or positive context to describe a creative or imaginative presentation or appearance. For example, a performer might adopt a certain guise or persona in order to entertain or delight their audience.